- Fixed not capped
- Price the deal
- Timing is relevant
- If you want extras pay for them
- Cash flow quid pro quo
1. Fixed not capped
2. The fee is for that
deal
In order to price things we need to know the scope and then
once the scope is agreed don’t expect work outside of the scope for free. Now I admit that law firms can often be their
own worst enemies on this front. There
is the tendency to quote on the basis of assumptions or scope that do not
really reflect the likely work involved (e.g. when quoting for a property
acquisition assuming there will be one turn only of the sale agreement). We need to be more honest and use our
experience to quote properly for the deal; that is a legitimate expectation of
our clients.
3. Timing is relevant
4. If you want extras
pay for them
Clients want pricing certainty and, more often than not,
they want the cheapest quote. To achieve
this I need to be able to work in the most efficient manner possible. Therefore, nothing destroys the pricing
relationship more than when a client demands a cheap quote and then insists on
the matter being ‘partner-led’. Partners
are more expensive because of seniority.
If you want a ‘partner-led’ transaction you have to be prepared to pay
for it. Again not on an hourly rate
basis but rather on a higher fixed price basis.
Clients are entitled to expect their work to be done properly by those
qualified to do the job; senior input may be necessary but how much may be a
matter of choice rather than need. If you
want the cheapest price this has to come at a cost – you will get less
experienced people doing the work.5. Paying the bills
So hopefully you have made it through my thoughts on the brave new world lawyers and clients are now entering in the billing arena. I welcome the need for greater certainty on fees. I believe it is in both clients’ and lawyers’ best interests. But if clients truly want to see the end of hourly rates and lawyers to embrace the idea of pricing certainty they need to come to terms with what lawyers need in return. I do not think that I am asking too much. I am just a businessman seeking to have an honest and open discussion in the hope that together we can build a new future in the provision of legal services. As such I would welcome and actively encourage others to express their views. I openly admit my bias on this subject but do not feel I have been dishonest in my approach; if you disagree then please let me know and why.